5.1. Stakeholder analysis

Stakeholder analysis is one of the first steps you should take in any change project.  It enables you to identify everyone with a concern or interest who needs to be involved.   Once you have come up with the full list, you then need to categorise it: from people with the greatest involvement, through to more peripheral individuals or groups.  The more important the stakeholder is to the success of the project, the more time and resources you need to devote to maintaining their involvement and commitment.  The outcome of doing this analysis is that you will understand where to use and focus your resource to engage and influence the stakeholders who can have the biggest impact on success of your project.

 

Why choose this tool?

  • To make sure you have got sufficient support for your project to be a success from the key stakeholders.
  • To understand how you may need to shift some of your stakeholders in their thinking.
  • To improve service delivery processes you will need to actively engage a wide variety of people such as clinicians, administrative staff, patients and user groups.  Thorough analysis and proper planning will facilitate this engagement.
  • It also helps you to avoid conflict and associated delays caused by inadvertently failing to involve key people.

 

Four sector table

High power

Satisfy

Opinion formers. Keep them satisfied with what is happening and review your analysis of their position regularly.

Manage

Key stakeholders who should be fully engaged through full communication and consultation.

Low power

Monitor

This group may be ignored if time and resources are stretched.

Inform

Patients often fall into this category. It may be helpful to take steps to increase their influence by organising them into groups or taking active consultative work.

 

Low impact/ stake holding

High impact/ stake holding

  

See also: